Welcome to my portfolio! My name is Marren, which you probably already know, but below you can find a highlight reel of sorts for my major communications, marketing, and writing projects that best showcase my skills and experience in this space.
I like to think of myself as a storyteller first and foremost; a communications maestro that weaves together words and images that resonate with other people. Writing, whatever it’s purpose, has always one goal — communicating a story. Let me tell your story too!
Communications | Writing | Social Media
DevBlog #1: Blaster Mechanics
Long-form Blog with Secret Location, diving deep into how the development team researched and developed the NERF Ultimate Championship blasters to look, feel, and play just like the ones in real life.
DevBlog #2: Building a Warehouse
Interview with one of our lead art generalists at Secret Location about the process for designing and developing the in-game arena Warehouse.
Elearning Module Storyboard (School)
Storyboard assignment for the Elearning module with Centennial, outlining a planned course for corporate learners about inclusivity in the workplace, specifically towards gender non-conforming and non-binary folks.
NERF Ultimate Championship: Marketing Launch
An ambitious launch for a NERF branded game, including dozens of influencers big and small, across almost every continent, and working closely with agency partners to ensure a smooth and successful launch to Best Seller Status.
NERF Ultimate Championship: Newsletters
Newsletters were lifeblood of engaging with our community leading up to launch, with stats well above industry standard: Open Rates between 38.8% to 52.5% and Click Through Rates of 4.7%-9.6%.
NERF Ultimate Championship: Social Media Tactics
In the business of video games, social media marketing is king. It engages consumers where they exist natively and, by engaging authentically and organically, we cultivated a loyal fanbase that thought of us a more than a company, by a community.
Lordsworn: The Book Itself
Below is a sample of the Lordsworn TTRPG booklet. If you are interested in a full version of the booklet this can be provided upon request!
KITEworks Article (School)
A massive undertaking by the entire cohort, we were given the opportunity to create a full printed magazine for KITEworks at UHN, covering the fascinating research their teams were doing. I was tasked with writing about three different researchers and their current work in rehabilitation sciences. Article can be found on pg9 of the PDF.
Discord User Document (School)
A school project while at Centennial College, a full technical writing document on how to run a Discord server as a Community/Social Media Manager
Marren Macadam's Portfolio 